Social Media for the Enterprise, Made Easy
A step-by-step guide for leading teams in the social media world.
Author Peter Friedman, CEO and Founder of LiveWorld, offers a combined practical toolkit and social media theory crash course to help big brand marketing leaders with everything from establishing a social brand identity to managing crucial conversations at every level of the organization.
In this eBook, you’ll learn how to:
- Plan and execute a long-term social media plan
- Start small and build results
- Develop a social brand identity
- Define KPIs and measure social media impact
- Create emotional connections that drive loyalty
- Leverage customer content at a global scale