Social Media for the Enterprise, Made Easy

A step-by-step guide for leading teams in the social media world.

Author Peter Friedman, CEO and Founder of LiveWorld, offers a combined practical toolkit and social media theory crash course to help big brand marketing leaders with everything from establishing a social brand identity to managing crucial conversations at every level of the organization. 

In this eBook, you’ll learn how to:

  • Plan and execute a long-term social media plan
  • Start small and build results
  • Develop a social brand identity
  • Define KPIs and measure social media impact
  • Create emotional connections that drive loyalty
  • Leverage customer content at a global scale

The CMO's Social Media Handbook